Creative Director: 1999 - 2001
Portfolio Executive: 2001 - 2010
For almost 20 years I worked on and off on Tokyo project until I got my full-time assignment starting in 1999. It was the start of a long and fruitful run. I pretty much touched just about every land and attraction in one way or another. Specifically:
Monsters Ride and Go Seek - Along with Kevin Rafferty and Robert Coltrin came up with the concept for this unique one-of-a-kind interactive ride based on Monsters Inc.
Tiki Room Re-do with Stitch - Added the popular Stitch character to the tired Tiki room. Led the concept and design.
Space Mountain re-do - Led the design of a Coke sponsored overlay
Philarmagic - Led the design and adaptation of this popular attraction into an existing facility in Fantasyland.
Cinderella Castle walk through and meet and greet - Led the concept and design of the interior
Castle Cinderella experience.
Pirates Enhancements - Led the concept and design of the Jack Sparrow overlay to the very popular Pirates attraction.
Nightmare Before Christmas Overlay to Haunted Mansion - Implemented the most involved of any of the Nightmare Haunted Mansion overlays.
Emporium/MO2 re-design - Worked with OLC to completely redesign most of Main Street including; The Emporium, The Confectionary, The Toy Shop and other ancillary shops.
Coke activation - Worked with our alliance partners and Coke to come up with one of the most successful activation programs in any Disney park. Our Coke vending experiences have become a model for our parks worldwide.
In June ’99, I took over the responsibility of day-to-day design direction for all of Tokyo Disneyland. This includes the development of new attractions, enhancement and improvements to existing attractions, overseeing S.Q.S. and Design Services activities, as well as actively maintaining a Master Plan program. Upon accepting the assignment, I was tasked with following through to opening those projects that were nearing completion:
Winnie the Pooh Hunny Hunt Ride
Enchanted Tiki – Re-Do
Theater Orleans Entertainment Facility in Adventureland
Installation of TDS Preview Center in the TDL Gallery
Bon Voyage Merchandise Shop
Under my direction, my teams have initiated the following projects:
Buzz Lightyear Astro Blasters
We proposed and sold to OLC, an adaptation of the popular WDW attraction for introduction to TDL in '04. Our TDL design is also being used for Hong Kong Disneyland, for which I am also serving as the Buzz Lightyear Creative Leader.
Planet M - Redesigning existing merchandise shop to upgrade fixtures and lighting, and to add Buzz Lightyear elements to synergize with adjacent ride.
Tokyo Disney Monorail Station
New Victorian train station at TDL Main Entrance.
Cinderella Castle Forecourt Enhancement - New viewing and entertainment infrastructure for area in front of Cinderella’s Castle.
Emporium Re-Do - Redesigning three existing shops into a single Grand Emporium merchandise location. We are combining the current Emporium with the Main Street Clothiers and the Cinema to create a new flagship store for TDL.
Master Plan - Have developed the first truly park-wide comprehensive master plan for TDL. Based on this Master Plan work, OLC has asked us to develop two concepts as possible 130 million + “E” attractions for introduction in 2005. The first is an adaptation of the popular Soarin’ attraction from DCA to be included in an all-new “Hollywood Heights” area of the park. The other is a coaster-based attraction with a Tarzan theme for the Adventureland area of the park.
Disney Gallery - Designed and produced 6th Gallery to open October 1, 2001.
Sponsor Graphic - working with OLC Sponsor Affairs to introduce new sponsor identification into a number of attractions.
SQS/Design Services support.
Besides the day-to-day duties on TDL, I was continually asked to lend my services for brainstorming and design consultation. I’ve recently helped out on brainstorm/design for the following:
"Bugs Area" for DCA.
"Limo Ride" re-concept for DCA.
"Journey into Imagination" - re-work.
"Small World with Disney Overlay" initiative.
"Focus on Safety" initiative.
Toontown – Tokyo Disneyland - July ’95 to April ’96
Directed the adaptation of Mickey’s Toontown from Disneyland for Tokyo Disneyland. I led the master planning, working with OLC, as well as designing many new elements unique to the Tokyo version.
SQS - WDI - Tokyo Disneyland: '89 to '93
Between 1989 and 1993, I traveled three times a year to Tokyo Disneyland to do Show Quality reviews. I helped TDL establish a greater understanding of Disney storytelling and show awareness.
Splash Mountain/Critter Country - Tokyo Disneyland
Concept Director, Show Designer
I led the concept and design team adapting Disneyland's Splash Mountain, and developing an entire new land at Tokyo Disneyland. We improved and expanded the original ride concept, designed the largest enclosed fast-food restaurant in any Disney part at the time, a juice bar, merchandise area, and wrapped it all in one of the most story-rich environments in a Disney park. The ride and the land continue to be among the most popular at TDL. Most of our designs and concepts were later adapted for WDW Splash Mountain.
Tokyo Disneyland Enhancements: '87 to '89
Country Bear Theater, Peter Pan Flight, and Mickey Mouse Musical Review - Designed new facades and pre-shows.
Tokyo Disneyland Adventureland - Master planned Adventureland, which included a new entrance and pre-show to the Jungle Cruise, a new train station, and development of the Coral Landing food court.